Chris Sweigart was the Creative Director for USA TODAY’s in-house branded content studio, GET Creative. He provided leadership, vision and direction for a team of content creators, social media strategists and program managers to bring brands’ stories to life with compelling and engaging multimedia content campaigns. He also worked closely with USA TODAY’s sales team to create valuable, revenue driving products and solutions for advertising partners.
Sweigart has a proven track record for being an innovative thinker, storyteller and leader.
A pioneer in the industry, Sweigart has led and worked alongside talented journalists and storytellers to produce immersive Virtual Reality and 360-degree video content for the entire USA TODAY Network including a thrilling ride aboard a U.S. Navy Blue Angels jet, in the cockpit of Honda-powered IndyCar, and a journey across the globe inspired by The 2017 Camry.
Sweigart’s previous leadership roles include contributions to the launch of Gannett’s Video Production Center, producing live and on demand video to be distributed across Gannett’s network of websites — including local newspapers, broadcast stations and USA TODAY. As the team’s leader, he was responsible for developing and implementing both short and long term strategies for developing audience across Gannett’s digital network.
As the Manager of Digital Content for 11Alive News, Sweigart oversaw news content on the station’s digital platforms, in addition to reporting assignments for both on air newscasts and digital platforms.
Throughout his career, Sweigart has stayed true to his passion for storytelling. Assignments have taken him to the deck of an aircraft carrier, political conventions, a war, around the world and into people’s homes to bring powerful stories to life.